Wednesday, October 19, 2011

postheadericon Mango shows Microsoft still has the taste for smartphone success

The only concern is that Microsoft has given the Windows operating system a nice little late

famous Steve Jobs criticized Microsoft for not having the taste and culture not. Windows Phone 7.5, the latest Microsoft operating system for mobile phones, is a revolutionary product for parent company, as it has both in spades. The problem is that Microsoft has given this beautiful creation a little late.

As a piece of visual design, the operating system, also known as the mango makes the iPhone screen has inspired bubble chart looked tired and outdated. The style is compared back, leaving the content, products in the myriad of online sources that are now in our daily lives, to make conversation. Applications of each lives in a simple red square, or "living mosaic" in a black screen. When customized to deserve the name and the truth come to life, where culture comes in.

The level at which a select group of the best social media platforms - Facebook, Twitter, LinkedIn - were woven into the functions of Mango goes beyond what was available in its predecessor (Windows Phone 7 ), and certainly far beyond what the Apple iPhone and Google Android has to offer.

punch in your Facebook and Twitter contact information, and software that merges with your address book to create a profile for each contact, with your latest photos, status updates and tweets. Pin tile that person to your home screen, and each update is introduced into the small plaza.

fresh pictures taken with the phone are also displayed in a mosaic of double size. And the home screen can, unlike many other operating systems, multi-tile display an application - one for each item you bidding on eBay, or time in a handful of cities

There is a long battle ahead. Research firm IDC says that Windows operating systems were 2% of phones sold worldwide in the first half of this year, down 13% in 2008. At that time, the share of Android was 0%. In three years, he became the best seller, with 42%. BlackBerry is still important, and Apple IOS is 19%.

The first Nokia phone to use Windows will be released in London next week. Nokia continues to sell well, "feature" phones that no one, but sold only 15% of smartphones in the summer, down 33% in 2010. His decision to abandon Symbian left her unable to compete for most of this year. The alliance with Microsoft is clearly the success or failure, and purpose in his attempt to climb the standings will be Android.

Research In Motion, maker of BlackBerry, are still looking for its market of the company. Apple remains the premium brand now. This will leave Microsoft and Google are the shots out by the dominance of cheaper, mass-market phones.
which Google may have the advantage is control over the design of the phone. This is the purchase of Motorola, perhaps only by patents Android necessary to protect against litigation, or possibly create better phones. Nokia and Microsoft are nothing more than an alliance, but not the size, firepower, marketing, relations with the networks and experience on their side. Nokia has won its battle for control of the mass market against Motorola in late 1990 and still selling phones most fundamental characteristic for someone else. Microsoft knows much more about the sale of the operating system from Google, even if the PC. The creator may be a fading force, but Microsoft has always shown a taste of mango success.


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