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In some interviews to develop, Epic Games Mike Capps shared his thoughts on some of the problems the industry for its emphasis on the development of AAA games for so long. According to Capps, this focus on AAA games, or games with big budgets and high production values, led to the death of lower quality but still good games AA.

In the first interview, Capps asked if the death of AA game development and the rising costs of AAA game development is good for the player.



No, no, I do not think at all. Certainly, as a player, I do not think it's going is good. Triple-A refers to both the marketing of these days, is that the production values.

Take a game like Bulletstorm, for example. This game was the support and well, but it did not explode. It was a failure, but it was a success that could finance a series of projects, either. It's a game that I think people wanted, but not receiving the marketing budget of $ 100 million, because the amount of money spent on only a few successful and safer as a result annualized.



There are many great games out there that do not take off. How many games have liked to sell less than three million units? There are probably dozens of people. The games can not be obtained in the current economy games. So no, I do not think that's a good thing that the middle class games have disappeared.

This raises some concerns about the allocation of marketing for gaming. While publishers are releasing a series of matches over the years, the vast majority of the marketing budget is spent on one or two strokes. However, it believes that this change in the game. Capps believes there is a change in marketing direct marketing to build a community behind the game.

I am not an expert, but there is a huge impact of the non-marketing business these days with things like Facebook and Twitter. If you do not have people e-mails, then it can be very useful for their clients. We were not sighted in the area, but really we are the leader in this space and now have more than one million fans on Facebook.

But other forms of marketing and public relations begin to change. The focus moves from television commercials to grow on the faces of people who actually build a community.



not know if the same amount of television advertising within five years. Nobody gets fired for buying TV ads, because they make sense, but soon they will start to feel less and less. I think what might happen is a lot of money can be saved with fewer TV ads and, in itself, perhaps, can release more money to take more risks and be more creative.


This can certainly contribute to the sustainability of AA games on the market. Many game developers, especially in the indie scene, they learned that the construction of a community behind a set of words increases the exposure of the mouth of the game and the developer. As publishers move to marketing strategy community-based AAA will be able to focus more on the games themselves. think anything has changed is how people are willing to spend their money. Consoles need to adapt to that. The gambling revenue was transferred to the service model and the model of microtransactions. Consoles begin to feel comfortable with that. They must be able to do something where small virtual objects can be bought and sold for 20 cents, without a long certification process and approval process for pricing.

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