Fake reviews plague consumer websites
site should give consumers the truth about the goods and services - unless you have been writing to ask you
To what extent do you comment on an independent site that provides a positive assessment of a company's products or services? Websites like Trustpilot claim to have millions of "real opinions of real customers" to help buyers shop online with confidence. But an investigation by The Guardian discovered revised scale counterfeiting money almost industrial companies pay foreign contractors to post many brilliant stories of their activities, but they are now without the prejudice of consumers.
A lot of moneyuncovered by false opinions were written by computer specialists in countries such as Bangladesh, India and Indonesia, which, for a relatively low price you will write and submit comments dozens of fake pseudonyms and false addresses. Many offer their services to companies in Western Freelancer.com, which is presented as an international site where you can "outsource everything you can imagine." Companies simply post your requirements and wait for freelancers to start the call for tender for the work.
money WAE Guardian fake reviews to promote follow-up + (formerly known as we Electricals), which was the last year the company filed a complaint with the degree of consumption "our champions and champions of the spine Brignall consumers. We can also reveal the clandestine work examination by a financial services company, AnnuitySupermarket.Com.
Our path led "Zahed Kamal", described as a computer science 25 years studying engineering at the university in Chittagong, Bangladesh. He said that in conversations on Facebook and e-mail, how he was recruited by Western companies - including British finance staff and retailers - to secretly send hundreds of comments on review sites consumer that independent verification Trustpilot Centre. Currently has 11 journals, he says, will be worth ? 1,130 - including working for a hotel that wants positive comments about the "popular tourist sites." In fact, it is so busy that subcontracting part of work with other people in India and Bangladesh.
Freelancer.comthrough dozens of people who are committed to publishing false tests and scope of work ordered and executed. Basically, the writer must be able to create a unique address name, e-mail and Internet access provider for each exam, and is to appear in the UK, to deceive controls on sites examination. It is false because a review is a popular source for computer science students.
Guardian Moneystarted to investigate the quality of consumer feedback after receiving complaints at the end of 2011 from readers Electricals is a company based in Birmingham that promised some the lowest prices online for cameras, flat screen TVs and computers.
After paying for the goods, readers complained they said that things were out of stock, then had trouble getting reimbursement. Problems surfaced late last year when it was reported similar concerns about + WAE, headquartered at the same address in Birmingham. In its defense, the company said Silver Guardian: "There are many positive reviews on the Internet for WAE + We are here for the long term and aims to be a very successful online retailer.".
When we look at the comments on the Internet and we Electricals WAE +, a source of perplexity began to emerge. Comments both gave the company a value as low as possible result - "Avoid" or commonly called "Nightmare" - or were brilliant, with titles like "good price, fast service!" and "you can not ask for more!"
is an unusual distribution of results, and we were not the only ones to notice. In March 2012, an Internet culture blogger called Nazi Zombies Danger Ahead (DNZA), who had read stories Guardian Money 2011, and once had a job interview with We Are Electricals analyzed WAE + reviews. He discovered that he had published the usernames good reviews were also used to write positive comments to a small group of independent companies based in different countries. He suggested that someone was re fake accounts to do the job for many companies.
DNZA found that "most people who thought WAE +, a company based in Birmingham, UK with prices in pounds sterling, good customer service, also bought in a store clothing U.S. dollar. It seems very unlikely. Obviously, these criticisms are not real people, but, on the contrary, accounts Shill. "
When moneyGuardian contacted Kamal, told us that he was hired to write comments on WAE + and was paid for his services. It is understood he had been contacted by Freelancer.com by someone with the name "f0rtkn0x." This is considered Ben Slater, Director of Operations WAE +.
"I was hired, but the work was not well, so I closed the project. Everyone in your company who was fired, began to publish bad reviews, and reported all WAE + patches obtained from his clients and me. "
Guardian Moneyto allegations WAE +. He said: "There are no reviews online fake WAE WAE + + which is responsible for knowing There is, however, 3,500 reviews online that are verified by buyers shopping, with very positive.".
"Laeknishendr [URL behind the blog DNZA] came for an interview with us and failed., We have reason to believe that someone hired an independent person, under the guise of + WAE writing false comments for the blogpost mentioned. "
less than an hour caretaker WAE + questions about the allegations, the working folder on Freelancer.com Kamal has been deleted, and the user has changed the location f0rtkn0x given to your profile since the United Kingdom and the United States display the name of "jimneycard." However, Kamal confirmed that he has been asked to comment on false + WAE.
Kamal also spoke about work he did for AnnuitySupermarket.com a "retirement solutions" company. Kamal Profile Freelancer.com includes a testimony of what is believed to be the Director Marketing AnnuitySupermarket.com. Kamal said that the company paid ? 125 for sending secret 30 reviews and opinions to a "popular repertoire."
But Kamal said that the company started annuity cold feet, asking him to stop working for fear of negative repercussions. "He said he could face problems and real customers asked to comment if they can," said Kamal. "Sometimes a review website review system and prohibits off of society. " Kamal said: "[The company] paid me but I keep between me and him."
- Kamal told us that sometimes hires observations support that have been sent to a business by customers, but have not been published in the review sites paramount.
Trustpilot also raised questions about the veracity of comments on your site and what you do to avoid fake messages. He said: "Unfortunately, there is a black market notice and take seriously what we have developed a system of zero in suspicious activities are also convinced that the community Trustpilot to help identify and investigate opinion .., ensuring its quality and authenticity. "
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