Fire Alarms Systems

For developers and device manufacturers, life is like living in a desert at night: you need to find a fire where you can get some support. Will they find the offers promised by Microsoft and Google?

If I want to imagine what life for application developers and ODM (original equipment manufacturers, companies like Asus, Samsung, Lenovo, Dell, etc. that make tablets and personal computers and smartphones) just, imagine yourself in a desert at night. Right next to you is a great fire, whose owners offer large amounts of food and water - but only for developers

Just over two fires that the poorest other great, but after spraying, and offering only limited quantities for developers and the MDGs, the combustion of a stronger, but fragmentation rations. And the last is a big guy standing next to him that sometimes takes away from their rations, if you are too.

lights are

market IOS (iPad and iPhone), the PC market and the Android phone market. The iPhone market is great if you're a developer, OK, if you need some rituals for brochures, but it's good when it's good. For MDGs, despite (and lots of developers), the iPad does not support.

The PC market, however, has a long history, but it is more - there are indeed strong signature that goes in the opposite direction as tablets become a larger part of our lives - and for the MDGs, the cultures are slim unless you sell in large quantities in the Far East, especially China, (like Lenovo). For HP's PC division is at least profitable, Dell is simply not the money of the consumer market (limited to the sale of PC). And Android phones are big business - if you're Samsung. For Sony, Motorola, LG .. is terrible. And developers, while increasing, they are swimming in money.

And now, in this scenario, Microsoft and Google have published two flaming arrows into the air. Their hope: that they will launch two new fire to compete with the iPhone. However, the risk is they will do exactly the same thing -. The MDGs and sustainable developers

space: when the earth will reach

the first surface. What is really strange about this device is that, even while Microsoft talked about Windows 8 and metro interface and the format of "slate", but went ahead and rush to launch this type of product.

the press conference was a running surface is evident from the secrecy and lack of preparation. Mutiple sources around Microsoft UK said they had no idea beforehand what was going on. The four-day notice was very short, but the headquarters of Microsoft, but there seems to be the strategy obtained discovered.

There were no prices, no dates, minimum requirements, and what seems to have dribbled, is that the surface be WiFi only, without 3G. (This last point will become more popular with businesses, employers really like the iPhone 3G connectivity when away from home, even if it simplifies the software.)

Above all, the company is known for its software did not show worthy of the name of the software running on your machine. After the press conference, there was very little time to use them later, nobody seems to have used the keyboard with a plastic screen in real time at any point. (I asked people who use assistive devices to the press conference, and yes, I saw the report by Danny Sullivan is not quite correct on all points -. From my understanding of it - but it's just that nobody came to deal adequately covers the keyboard to do any amount of writing.)

Enter

Sullivan is telling, however. This is a key element, which shows a picture of hands holding a surface:

This is not a journalist into the surface. It is one of the guys at Microsoft. They had their turn around a pretty picture on the front, I guess we were going "ooh" and "ahh". If we were lucky, we were allowed to keep a few seconds. But if you tried to do something with it, an explosion, it was gone.

Believe me, I know. I tried. I had always heard everyone screaming on Twitter about how someone at Microsoft said that the screen resolution was. Since I am a super-secret, I thought I'll try to find out.

After asking several times if I could have a

- I felt like a child of seven years, "please, I may have, please, I can test, would you mind if I try "- one of the guys from Microsoft gave me a shot. He brought to the home screen by pressing the Windows button on the front of the shelf , office hit to reach the Windows desktop 8, has an estimated time of release, which will open the setting screen resolution and so - and in that time, the unit is literally pulled out of my hands.

Why

a software company to show its big bet on a form factor of the new material that has not had any impact, however, show no software?

So developers are rushing to follow the arrow on the fire? Not so far. I do not know when or where it will land. They're kind of hoping to advance the MDGs, because wherever they go often means not to have reconstruction. The MDGs, of course, think the same of developers who find themselves with a behavior that looks like a flock: one is the leader, but everyone knows what to do - follow the leader.

Anyway, I do not expect anything until October. The arrow of fire is still in the air and as a result of the earth. Microsoft is hoping hope that developers are starting to run after him. The problem is that there seems to be. On Wednesday, I attended a two-hour presentation of Windows 8 at TechEd 2012 in Amsterdam, after Barry Collins of PC Pro Magazine murmured: "Well, it was a demonstration of eight applications we've seen before" . What was true: there was only one thing in terms of applications that had not been there in the composition. There is nothing new at all. And that fact alone indicates that developers do not move very quickly after the flaming arrow 0 or even other shots in the air before Windows 8.

Nexus: uniting the son of tablets
Now arrow next to the call: Google Nexus 7, manufactured by Asus as a showcase for the ambitions of the tablet by Google. While a bitter pill for the mobility of Motorola, which was favored by the first version of Honeycomb, also known as Android 3.0, in January 2011 - remember everyone's favorite iPhone-killer, the Xoom? - But Google seems serious. Andy Rubin, Android chief, told AllThingsD that analyzes the market in mid-2011 and realized that for consumers (who were the main market), what mattered was the content (eg music and applications and video.)

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