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Company expects to generate U.S. $ 840.2m from advertising and $ 35.9 million in 2012 sales applications

An internal presentation given in 2010 by the Google Android leader Andy Rubin has provided some fascinating details about the company's expectations for Smartphone and Tablet PC operating system.

The "quarterly magazine" cover has become part of Google's patent and judgment of copyright infringement against Oracle, published in full Verge technology on the site.

While Google tends to stick to the activation of devices and applications total downloads to offer the public on the growth of Android, the screen displays your projected revenues in 2010, and where society ought to come.

In July 2010, 20 million Android devices had been sold, and 160k were activated each day. Presentation describes the highlights of the sale of Rubin devices such as Android, research - 2.65 per day for active devices -. And advertising, with an annual income of ads run rate of $ 120 million

Lowlights include Android is "behind the music, video, books" and "purchases of low application rates" on its Android Market store, in contrast to Rubin's key rival: "Apple launches The momentum continues with strong (IPAD, IOS, iPhone 4) + iBooks. "

sales are only predictions of future Android devices and the associated revenues that make the set of slides for an interesting read, though. It is revealed that Android has generated $ 16.8 million in revenue for Google in 2009, 15.7 million of that coming from advertising and $ 1.1 million from the sale of applications.

The company forecast revenue of $ 278.1m in 2010, with $ 158.9m ads, $ 3.8 million from sales of $ 115.4m and applications "DTC" -. Sales of Android phones directly to consumers

Despite opposition from mobile operators, it seems that Google realized that it was a dead end commercial:. The forecast for 2011, 2012 and 2013 do not include income DTC

Instead, Google is oriented to $ 507.3m in revenues in 2011 ($ 492.8m ads and $ 14.5 million applications), $ 840.2m in 2012 ($ 804.3m of ads and $ 35.9 million applications), and $ 1.33bn in 2013 ($ 1.27bn to $ 64.8m ads and applications). The latter figure was based on the application for Android projected sales of 1.3 billion.

Advertising

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Predictions are instructive:. In 2010, Google expects that 95% of their income in 2013 Android comes from advertising rather than sales of applications

developers and publishers who criticize the company for its lack of efforts to boost sales of paid applications in Android Market (Google now and Play) can see the forecast in a detailed explanation why.

a separate slide predicts the installed base on two Android smartphones and tablets. Google Android predicted would happen to an install base of smartphones in 2010 to 220m 40m in 2013, with 170 million phones sold last year for which the point has been the goal of Google with a market share of 25 %.

Meanwhile, Google had hoped 0.5m Android tablets will be sold in 2010, leading to an install base of 35m for the year 2013, with 15 million tablets sold this year, and a share market by 22%.

We have the data to see how these predictions against what actually happened. In February 2012, Google has enabled more than 300m Android devices, including tablets, 12m according to Rubin.

The sliding cover from July 2010 forecasted sales of 190 million Android smartphones in late 2012, so that the platform is very advanced in this aspect.

In April 2012, not paid over 850K Android devices were activated each day, according to Google. That compares with about 555k IOS devices (based on the demand for Apple in its latest financial results, which has sold over 50 million of IOS devices in the first quarter of 2012).

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The key is to remember, however, is that the mobile market and the tablet is rapidly increased from July 2010, when Rubin gave his quarterly update, and spring 2012. IPad

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