Friday, July 20, 2012

postheadericon Bing gets social as it leapfrogs Google with Facebook, Twitter - and Google+

7:03 AM | Posted by ProJ | | Edit Post

updates search engine perenially cash bleeding means that now includes data from their social networks. Including the two biggest Google can not reach

If you use a search engine which is capable of doing social research, the obvious choice is ... Bing

Yes it is - or, after a series of updates from Microsoft, could be next in the fugure. In a move that could find irritating Google, Microsoft is now looking not only on Facebook and Twitter - both of which only appear in search results on Google - Google +, but also their own social network Google

And unlike

version of Google Social Search, which has been criticized for its overemphasis on the young and the Google Network, Bing offers a better balance between the competing networks.

The new sidebar in the search results of Bing includes contacts and activities in social networks like Twitter, signed a research agreement with Microsoft and Google on the same day in 2009 give them access to their "tip" of tweets. But the Google deal expired in July 2011 and was not renewed -. This means that Google, who said that "the future of social research," is to see your rivals deficit rings around

In a blog post introducing changes, Derrick Connell and Harry Shum, who are both vice presidents of corporate Bing, call it "making the most important day since we launched Bing three years ago. "

(Strictly speaking, this is only true if one accepts that Bing is only three years, this is not true because it is simply a rebadged version of Windows Live Search , the grave - name - and almost inevitable Steve Ballmer, gave in 2007. My book has the gruesome details.)
  • But there is no doubt that the new emphasis on the content of social inclusion in search results is a new approach to Bing, and a clever - is centered in an area where Google is relatively low in spite of its enormous weight.
  • United States, Google has been running its "Search Plus Your World" system, which focuses on Google and the results in your search results since January 2012. However, more broadly have been made so far.
For Microsoft, Google and Connell all Shum, noting that "The research sector is based on keywords, links and tags. Names pointing to static pages This approach is ideal for finding sites research but it is more than just find information, it is also about taking action. "Then explain clearly in a search at Google," The fact is that research has not kept pace with People became so important that the search pages and must evolve to adapt to these changes, the challenge was to find ways to integrate the information you care .. for people who may be more useful for you get things done. "

also emphasize social. "The new Bing aims to make friends, experts and enthusiasts in their research experience through a dedicated social" sidebar "With the sidebar, Bing combines the best of the web, in which experts and friends know that you gives the confidence to act. This new way of looking at people to share, discover and interact with friends as they do in real life. "

Advantage Bing is that after continue your business with Twitter, and being a shareholder of Facebook, you can access both networks. And like Google and open (so that Google allows you to be in the outside world, as in Facebook, some users have their privacy settings to block the outside). This can be traced as



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