Monday, April 2, 2012

postheadericon Digital Distribution: Exchanging Control For Convenience


digital distribution may be a good thing, eliminating mailings, packaging, printing, storage, etc., and allows for instant order fulfillment. Unfortunately, it has its downside, especially when digital products are related to "walled gardens". There is always the possibility that the product you bought, for all practical purposes, never really belongs to you. We saw before the decision to eliminate early Amazon e-books purchased by customers e-readers.

Stuart Campbell Wings of Sealand is another example of this unfortunate byproduct of digital distribution: the fact that you do not have what you bought. This means that, at any time and for any reason, the product you paid for can be rendered totally useless.
In the case of iTunes, customers
not entitled to a rebate on purchases, with the product in question is much discussed in the open so that the same software, DVD, etc in stores brick and mortar. Once you have opened (installed) the product is yours, no matter how terrible it is.

"Under the terms of the iTunes Store sales, all purchases from the iTunes Store are not eligible for reimbursement. This policy is the policy of Apple for a refund and provides protection for copyrighted material. "

For Campbell, the product in question is not really a
bad
piece of software, unlike many clones and lives on the application markets scamware. By his own account, bought and enjoyed the game (

Touch Racing Nitro
). After he bought it, the developer (Bravo) through a series of price adjustments, trying to find an optimal point, ranging from £ 1.19 - £ 4.99. When this failed to make the impact on sales, Bravo offered some free trial periods before scoring all the way to 69p, which moved back into the top 10 for a short time.

is at this point that things get ugly.

last October the party was free again, and stayed there for four months. Then came the sting. A week ago (at the time of writing), the game received an "upgrade" that came with only four words in the description - "Now Play Free Racing!" As the game was free, users have could be forgiven for thinking that this was not a big change. But in fact, thousands of requests they had paid up to 5 pounds as a single result had been stolen.



Two game modes racing three were locked behind paywalls and IPA, and while the game was scored with ruinous in-game advertising, which requires a further payment to remove.

Campbell paid for the software suddenly became indistinguishable from the free version, although he made an initial commitment to the game months ago . He shot an e-mail to Bravo, asking developers to explain their reasoning to eliminate already paid for the content and ask those customers who pay to be refunded to the game returned to its previous state.

received a response the day after Anne Hidalgo, Bravo "Social Media Manager":
"Hello,

Thank you to contact us.




I'm sorry for that. I knew it could happen. The team had no choice to do so.




We are not trying to make money from people who have already bought the game as he did. no excuse, but only 4% of downloads were paid 2MM. Unfortunately, Apple provides no other method to determine when a user has paid or not for an application. just want a return on this game 96% who are enjoying the game for free. Our goal is to make money through advertising. We understand this is inconvenient for players who have paid for it.






Yes, perhaps we could have launched a LITE version, but if we launched a new version free, we could not monetize about 2 mm of free downloads that already have. ¿And why we have 96% of free downloads? The decision to age very badly .. We have entered a new phase in the Games of Bravo and certainly need some revenue from downloads.

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